Summary for “Globalisation of Culture Through the Media”

In his paper titled “Globalization of Culture Through the Media, Kraidy (2002) compares culture imperialism and globalisation influences on culture. The idea that Western culture dominates due to advancement in technology, such as media has been widely accepted by various parties.
However, Kraidy argues that media only intensifies existing cultural hybridity rather than homogenise them as nations adopt influences that complement their own.

Outline:
– culture imperialism definition and summary
– globalisation summary
– personal reaction towards shift from culture imperialism to globalisation
– final conclusion